Key Partners
- Suppliers and manufacturers
- Third-party sellers (Marketplace)
- Logistics partners (e.g., UPS, DHL, local delivery companies)
- Technology providers (AWS partners, IT vendors)
- Financial services and payment processors
- Content providers (studios, music labels, book publishers)
- Advertising partners and media agencies
- Affiliate marketers
Key Activities
- Platform management and marketplace operation
- Product distribution and fulfillment (Amazon Logistics)
- Customer service and support
- Developing technology (AWS, AI, website)
- Marketing and advertising
- Content creation and licensing (Amazon Prime Video)
- Supply chain management
Key Resources
- Brand and customer trust
- Fulfillment centers and distribution network
- Logistics network
- Website and IT infrastructure
- Data centers and cloud computing capabilities (AWS)
- Human resources (developers, logistics staff, etc.)
- Relationships with third-party sellers and suppliers
Value Propositions
- One-stop shopping convenience
- Fast, reliable delivery (Amazon Prime)
- Competitive pricing
- Vast product selection
- User-friendly website and customer experience
- Prime membership benefits (streaming, shipping, etc.)
- Cloud services for businesses (AWS)
- Personalized recommendations
Customer Relationships
- Automated self-service (website, app)
- Customer support via call, email, and chat
- Prime membership for loyal customers
- Personalization through user data and AI (recommendations)
- Customer feedback and reviews to build trust
Customer Segments
- Retail consumers (B2C)
- Third-party sellers (Marketplace vendors)
- Small and large businesses (AWS clients)
- Content consumers (Prime Video, Audible)
- Developers and IT professionals (AWS customers)
Channels
- Amazon website and mobile app
- Amazon Alexa (voice shopping)
- Affiliate and partner websites
- Physical locations (Amazon Go, Whole Foods)
- Advertising channels (social media, TV, etc.)
- Amazon Prime for subscription services
Cost Structure
- Fulfillment and logistics costs
- Technology infrastructure (AWS, data centers)
- Employee salaries (warehousing, tech, etc.)
- Marketing and customer acquisition
- R&D and software development
- Content licensing and production for Prime Video
Revenue Streams
- Product sales (retail, third-party sellers)
- Subscription fees (Amazon Prime, Audible)
- AWS cloud services
- Advertising revenue (sponsored products, display ads)
- Kindle and digital content sales
- Commissions from third-party sellers (Marketplace fees)